Angel Hartline is a freelance Product Development & Graphic Art Professional working primarily in the crafts & giftware industries. Angel’s family claims she started drawing as soon as she was old enough to hold a pencil, but she discovered her love for product development while managing accounts for importer Don Mechanic, a craft industry veteran and founder of Zaks craft stores.

As Key Account Manager at DME, Angel supervised all aspects of key accounts including product development, sourcing, trend analysis, purchasing and sales. She worked extensively with many mass merchants including Michaels Stores, ACMoore, Burlington and Cato to develop custom product lines directly with the factories. During Angel’s tenure there, DME was recognized as a recipient of the first Michaels Annual Partnership Award for 2003 and also received the Dallas 100 Award for 2003, 2004 & 2005.

Before moving on to start her own business, Angel also managed a team of designers and developed several programs as the Product Development Coordinator for another craft industry importer. After a decade of experience in import crafts & giftware manufacturing, she decided it was time to truly focus on design.

Angel Hartline Designs provides graphic design, web development and product development services. Angel also designs digital & hybrid scrapbooking products and is known throughout the online scrapbooking community as Angeltown. You can find more information on Angel’s designs on her website & Facebook page.

She often collaborates on design projects with other designers including Jean Kievlan & Ellie Joos. Jean, Ellie & Angel combine their varied talents and experience along with the fabulous team at Prym Consumer to develop & nurture the newly released Babyville Boutique™, a complete sewing program designed especially for babies & toddlers.

Angel creates Babyville’s playful characters and patterns. She loves vibrant, cheerful designs and truly loves bringing each character to life. Angel also designed the Babyville Boutique website in collaboration with Prym Consumer and Synergy Point.